The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer.
1. Fans want to support their artist financially but don’t know how.
There’s just not enough ways for a fan to support their artist.
Giving fans an easy and convenient way to subscribe to your fan club lets them show their appreciation. Not every fan can get to a show, and it’s not always cool to wear a t-shirt with the name of your band on it, but when a fan wants to play your music, they are stuck with either CD, Vinyl or playing it from streaming services. Even with a physical copy they still end up streaming it – It’s convenient.
2. Social worlds shouldn’t collide.
Social media networks have become a place to share your thoughts but who wants to share the same photos and comments with family, friends and also business acquaintances. We all have separate parts of our life that we want to confine to specific groups of friends. That’s not what happens of all major social networks.
3. If every thought, photo or video is everywhere, it has less worth
Fans want to feel special. They want to feel like they know something not everyone else knows. When artist’s post to mainstream social networks where’s the exclusivity gone? How can fans feel like they know something others don’t? Don’t give everything to everyone. Don’t you agree that that’s what fans really want?
4. Stream music you wouldn’t put on Spotify
You’ve probably got lots of live recording and demos that don’t belong on streaming services. To fans these moments are precious. The alternative to putting them out in a fan club app is sticking them on YouTube or SoundCloud but what’s the point? Keep them for the fans that really appreciate it, and they’ll feel special.