Combine the keywords “woman, rap and Mali” and you will inevitably come up the artist Ami Yéréwolo. Runner up of the RFI 2018 Prize, Ami is currently enjoying great success in Mali and in the regions of Senegal, Burkina Faso and Niger. She is a UFO in an exclusively male world where women are still only employed today as backing singers. She is living an astonishing trajectory, spontaneous and far from the clichés made in the USA. She even confesses that she’d hardly ever heard of rap before she was told one day as a teenager that this is what she was doing. She is the only Malian to have produced her own albums and solo tours. Her influences? No one artist in particular, her main influence is Malian society as a whole. Defining herself as an activist, (not simply a feminist), she is currently giving a new image to her native Mandinka empire. For her concert at the Moods club in Zurich, she will be singing alongside Senegalese DJ Nina (Charlotte NDiya).
Originally from Durban, Robin 3 rd Floor has been brewing for some time on the net and on the sound waves of South Africa and beyond. His effective and pulsating musical layers have given birth to a unique sound of which he alone has the recipe. With his latest EP, ‘Bothela’, released a few months ago, he surfs the rap style of the rainbow nation and emerges brilliantly, creating a music made of rhythms and rhymes hammered out in a seamless flow (both in English and Zulu). Combining several genres, Kwaito (Soweto House music), hip-hop and gqom (Durban House music), his music depicts the popular and underground culture of Durban. With ‘Bothela’, he allows us to plunge into his beautiful world, a product 100% made in South Africa.
Marey distinguish themselves by playing with unconventional and genuine arrangements and instrumentations. Guitars, e-drums, cello and synthesizer meet a soft voice with high recognition value and melt into a unique alternative rock sound that gets under your skin.
This is how to describe Marey, a Swiss group composed of Aurèle Louis and Maryam Hammad, two multi-instrumentalist with their first EP “The Harvest” already climbing heights in Switzerland, reaching number 25 in the charts. They have since then performed over 150 concerts between Germany and Switzerland. On 2ndFebruary this year, they released “Save Animals Eat people, an album of ten tracks that address new ground.
In addition to being a talented musician, Sanne Huijbregts is also a photographer and filmmaker who realizes all her videos and visuals, in resonance with her strong personality. Taking advantage of being an exceptional singer and award-winning vibraphonist, this young lady surrounds herself with multiple percussion instruments on stage to create a captivating world. She won the soloist award at the MeerJazz festival and the Prinses Christina competition at a very young age. In 2014, she released her first CD “Something so Sweet” as part of a duo. Since then, she’s been single-handedly wowing Europe with the rhythms of her music and live performances.
Melissa and Ophelia are Les Soeurs Hié. Equipped with a djembe and a balafon, along with other instruments such as the doum and various percussions, the two sisters create their own universe filled with improvisation, dance and unlimited energy. Mixing their traditional musical influences, drawing directly from the source of their Turka origins in Burkina Faso, whilst not forgetting to the urban music that rocked their childhood and adolescence in Bordeaux. Mélissa and Ophélia sail through their show creating different moods. Guided by their ancestors in a trance, they alternate between solos and sustained rhythms, sometimes echoing all the African roots of world music (groove, funk, Afro-Cuban, jazz). The audience has no choice but to follow and enter the crazy dance set off by these dynamic sisters.
Eliasse describes his music as a crossroads between blues, rock and traditional Comorian rhythms, ‘Za ngoma’. The term in Comorian means « everything that comes from percussion ». For Eliasse, it’s a way of qualifying his music, born of multiple influences (African, Eastern and European) Like Keziah Jones, this singer, composer and multi-instrumentalist from Moroni came to music late, learning it in the street, since there was no subway on the island. Once he fell into it ten years ago, collaborations and concerts have followed thick and fast, as if the young islander had always been part of this artistic universe. On stage, this autodidact depicts the socio-political situation of his archipelago, working in groups of variable line-ups but always remaining the central element of these different musical formats, touring in France and in the Indian Ocean. After spending some time in Mayotte, he currently resides in France but continues to sing of his native Indian Ocean on themes that speak of dreams rather than disillusionment. He is someone capable of turning dust into gold, a blessing for us all.
The Meduoteran duo stands at a point between authenticity and innovation. Taylan, a native of Istanbul and Srdjan, born in Serbia. Both studied at the Zurich University of Music and Theatre and both draw on their respective origins. The two musicians have already collaborated with Carles Benavent at Cully Jazz festival in 2017 as well as with Gilles Apap for the recording of a track. With an accordion and a baglama, the two music lovers are constantly trying to create new sounds and new chords. Their first album “Horon” fits perfectly in this logic of classical, jazz and ethnic music.
The Marzella duo is formed of the deep voice of Marzia and the more crystalline one of Ella. These two young Swiss Romandes, whose voices seem to merge into one when they sing, have been sharing their musical passion for 9 years. Singing in both English and Italian, their goal is to convey messages and feelings. Their self-produced debut album “To You” has been broadcast on Swiss and European radio. From the recording of their songs to the promotion of their project, these two young women are single-handedly managing their careers in the hope of preserving the authenticity of their music. Since 2015, they have been performing in several European capitals and their next challenge will be to record an EP, for the first time, in French.
After having travelled the world for 4 years with the group Pendentif, young Ariel from Bordeaux is now embarking on a solo musical adventure. Drawing his inspiration from his Creole roots, revisited and re-imagined, his various musical influences (jazz, classical, hip hop) and literary ones (Césaire, Edouard Glissant, Maximin), help him deliver an intimate style, somewhere between poetry and singing, indie-pop and electronic.
His voice, both lyrical and slam, is his favorite instrument. He uses it and transforms it by adding reverb, delay, chorus and a band simulator. His music sometimes called ‘Creole Psyche Pop’ opens up an unparalleled universe, offering the audience a trip into the amazing world of Ariel squared.
Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought.
What Are Stories?
The big difference between Stories and the normal Instagram feed is that a story only lasts for 24 hours before it disappears. It’s archived so it’s not lost forever, but others will only see it for that short 1 day time period. This is not the downside that many feel it is though, as you’ll see.
One way to think about it is that your news feed is for photos and videos that are more polished, while a Story is more about the moment and doesn’t have to be, nor is it expected to be, super-produced.
Why use Stories given its time limitation? First of all, there are more than 300 million Instagram users that use the feature every day. Even better is the fact that you can add hashtags and and locations to make them discoverable by those users, and Instagram even recommends some Stories as well. Not only that, but fans can reply to a story, sending you a DM when they do. That’s just the kind of interaction that we’re looking for on any social platform.
Using Stories For Promotion
Chelsea Ira has some great tips on using Stories in a post on the TuneCore Blog, and here are some ways that she suggests where the feature can be used promotionally:
• Use polls to get the fans involved.
• Use Emoji sliders to get feedback
• Promote your other social channels
• Promote your music (latest release, upcoming gig, merch, etc.)
• Share coupon codes or discounts
• Promote a new post
Making The Most From Your Story
Stories are not a “build it and they will come” feature though, in that if you’re not careful there can be potential negative consequences. Obviously one of the things that can happen is for your Story to be ignored, but if you come off the wrong way you may be unfollowed, your content will be marked or blocked as spam, you may get negative replies, and more. The chances of these happening are low, but you have to remember that just because they’re there for only 24 hours, that doesn’t mean you can be careless.
That being said, let’s get down to business on how to get the most from your Story.