– 6 Reasons To Create Playlists, Share Them With Fans –

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As streaming continues to dominate music consumption, (with an eye towards replacing the album altogether) artists have a lot to gain by assembling their own playlists and promoting them to fans. Here we look at six benefits in particular.

By Hugh McIntyre for the Tunecore blog.

Some people claim that playlists have replaced the album, and while they do sometimes have a fair point or two, the transition hasn’t happened yet, and it probably won’t for some time. Having said that, now that we live in a streaming-first world, playlists have become more important than ever, and not just for listening. Compiling your own playlists can be a fantastic way for you to interact with your fans and form strong relationships, but how?

1. Stay In Their Lives
Every musician hopes that when they release their music into the world, millions of people will not only hear it, they will consume it all the time. Artists want to have at least one track that people want to listen to for years to come, and which becomes very special to them. That is a very rare accomplishment, so if you’re not one of the lucky few who can touch people’s lives constantly with an old piece of content, you need to do so with new items, and that’s a struggle.

You don’t ever want to disappear for very long, as that can be damaging to your career, and you can lose any momentum you built while promoting your last project. I’m not suggesting you need to always be sharing new music (as that can be costly and creatively exhausting), but you do need to find other ways to put your face, name, art, or at least your moniker in front of fans and could-be fans on a regular basis.

A playlist that’s updated often can be a fun way to connect with fans without killing yourself churning out new singles, EPs, albums, or videos all the time.

2. Start a Conversation
Posting pictures on Instagram and tweeting jokes or daily thoughts is a fine way to stay present in people’s lives, but this kind of content isn’t always a conversation-starter. A playlist, perhaps one with a theme or a ranking, can be a fantastic way to get fans, especially those who are truly musically-inclined, talking – and that’s exactly what you want.

Social media is a great way to disseminate information, but it should also be about a conversation. Don’t just talk to your fans, listen to what they have to say, ask them their opinions, and reply to many of their comments. That way, a dialogue has started, and they’ll feel closer to you than if they feel what they type back to you isn’t being heard or acknowledged. You can do this in many ways, with a playlist you’ve put together being one of the most fun.

3. Tide Them Over
As the person actually creating music, it might feel as if you’ve just released a new album, even though it came out months or even years ago. The speed at which musicians are dropping new tunes and full collections is speeding up all the time, and it can be difficult for even the most prolific acts to keep up, let alone those who are working day jobs or who don’t have the resources to always be recording and releasing music.

Instead of rushing a new piece of music and giving it to your fans before it’s really ready, you can tide the anxious masses over with other types of content. Social media, blogs, photos, behind the scenes clips, remixes, and other items are all great, and a playlist of other kinds of music can also be a fun way to keep people satiated, even if it doesn’t give them everything they want from you.

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4. It Forces You To Listen To New Tunes
As a musician and a music fan, chances are you are already listening to music constantly. Many acts seek out new tunes, but it’s always good to be on the hunt for even more tracks and albums that will become favorites and which can inspire you as an artist. If you’re someone who sticks to time-tested songs that have always been in your collection, you really need to devote more time to browsing streaming platforms and listening to what other musicians are churning out.

If this isn’t something you already do, creating a playlist, especially one that refreshes, is a great way to force yourself to do something you might otherwise let fall by the wayside. If you have a due date for the playlist you share with your fans (every week or every month, perhaps), you’ll set aside at least a bit of time to listen to what chart-toppers and up-and-comers are releasing.

5. Makes You A Better Curator
Sure, you could just throw a few songs onto a playlist and call it a day, but that’s not the ideal way to compile one. Choosing the songs and deciding what order they should go in requires a lot of thought about how they fit with one another, how one ends and another begins, and what emotion you want the entire experience to leave someone with.

Curating a playlist is great practice for any musician, as they will one day need to do this for their albums. A good artist can write, produce, and record several songs and put them together into a collection of some kind, while a great one can rank them and order them perfectly, which elevates the album as an art form. Since albums only come along every so often, a playlist is a great way to get a feel for tracklists and curating in general.

6. Promote Other Artists
While albums are comprised of your own music, playlists allow you to show your fans what you’ve been listening to and what you love. Playlists can be a fantastic way to promote other artists, some of whom may also just be on their way up like you. If that’s the case, make sure you let those artists and bands know when you include them on your latest playlist. They may promote your ranking, which points their fans to you and your social channels. They may also reciprocate the honor and feature your tunes in some way, and if you cultivate that new relationship, you could have a new touring partner or friends to record with.

Source: http://www.hypebot.com/hypebot/2018/06/6-benefits-to-sharing-playlists-sharing-them-with-fans.html?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_content=395530&utm_campaign=0

– How To Use Facebook To Promote Live Music Events –

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Facebook is one of top platforms for promoting a live music event and getting the word out to fans, who often use the service as a way to discover events. Even if you’re already using Facebook Events, this article looks at some of the best practices for maximizing the services effectiveness.

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Guest post by Bill Leigh of Eventbrite

Are you using Facebook Events to promote your shows and festivals? You should be. Events are one of the social media giant’s many powerful tools for getting the word out and reaching fans. And Facebook is one of the top places where people discover things to do.

If you already use Facebook Events or are considering doing so, get the most out of the platform by following these best practices.

1. Create a new Event for each show

Develop a calendar of shows by creating an Event for each one. You’ll be able to promote Events individually, and fans will love being able to look at your calendar of Event listings as a whole.

  • Create the Event through your organization’s Facebook page, not your personal account. You’ll get better features, like in-depth analytics.
  • Avoid sending tons of invitations for each event — it can come off as annoying and spammy.
  • If you’ve already set up a ticketing page, you may be able to set up the Facebook Event through your ticketing provider. If you use Eventbrite’s Publish to Facebook button your Event details will automatically populate, and your Event will become a Facebook Official Event. You can always click “Edit” to make tweaks to your Event page.
  • If you want to set up your Event prior to on-sale to build anticipation, create the Event directly through Facebook. You’ll be able to schedule an Event for publication and save drafts that other page admins can see, which makes collaboration easy.

2. Maximize your Event’s visibility

Use these steps to take advantage of Facebook’s considerable built-in features, and help your Event be seen by fans.

  • Make sure the Events tab is one of the first tabs on your venue or festival page, so people can easily find a full list of Facebook Events. To rearrange the tab order, click “Settings,” then “Edit Page,” and drag Events to the top.
  • Check “Publish New Events to Timeline” within the Event so fans will know when you’ve created a new Event.
  • Share your Event on your page to reach your followers. This option is under the Invite menu.
  • Add co-hosts, such as artists or sponsors, to extend your reach and expand sharing.
  • Share your entire events calendar as www.facebook.com/[YourPageName]/events.

3. Promote the Event with Facebook ads

Facebook ads are the best way to get your Event in front of the right audience. And Facebook has potent targeting tools to help you pinpoint that audience.

  • Boosting Facebook Events is simple and can be effective, but creating a new ad campaign in Ad Manager will give you the complete set of audience targeting options.
  • Make sure you don’t target people who already responded to your event. Instead, target a new audience of their friends, or people who viewed or responded to any of your prior events.
  • Create and posts ads directly on the artist’s page to pinpoint their fans within a certain distance from the venue. Get the band’s permission to post, and collaborate on the copy. You may pay for it or split the cost, but it looks like an ad from the band.

4. Make sure your ticketing partner is set up for Facebook ticket sales

Selling tickets on Facebook is a fantastic way to boost sales. Events that sell tickets directly on Facebook drive twice the amount of sales on average, compared to events with a separate ticketing page.

  • Be sure to include the ticketing link on your Event page to drive sales
  • If you publish your event through Eventbrite and enable integrated ticket sales, a “buy tickets” button automatically appears on your event page. Fans won’t have to leave Facebook to buy tickets.

5. Focus retargeting campaigns on people who’ve engaged with your Event

2You’ve been stalked by ads online after checking out a product or service. That’s called retargeting, and it’s a great way to reach fans who came to your ticketing page but didn’t buy tickets. The key to retargeting is placing a marketing pixel on your ticketing page. A arketing pixel is 1×1 transparent images or snippets of code that let you track users’ journeys, so you can separate the audience of people who came to your page but didn’t purchase from those who did. Learn more about retargeting and pixels here and here.

  • Facebook allows you to create an Event Engagement Custom Audience, which is a custom audience based on people who said they were Going, Interested, or both. That way, you can retarget those window-shoppers with ads that remind them of the show.
  • Create a compelling advertisement with a clear call-to-action. Retargeting campaigns are most effective when there’s a driver of urgency, such as a promo code or an “almost sold out” message. Read this post for more guidance on designing an effective event ad.

6. Post updates regularly — both on your page and in the Event

Keep your audience engaged with periodic organic posts — nonpaid posts that fans see in their news feed. Facebook’s newest algorithmboosts posts that “spark conversation and meaningful interactions.” That means posts should be part of your promotion plan, especially those that ask open-ended questions or solicit feedback. The important thing is engagement; the posts don’t even have to be about the event.

  • Post on your page to remind all fans about the event and build excitement.
  • Post a few updates in the Event itself to stay engaged with fans who indicated they were Going or Interested. They’ll get notifications with each Event update, so don’t go overboard; too many notifications can cause people to disengage.

7. Manage your events and check your performance

Facebook has tools to keep you organized, even when you’re posting multiple events, and analytics that will help you make performance improving adjustments.

  • Facebook Publishing Tools allow you to see and manage multiple events and posts from a single dashboard.
  • Facebook Event Insights give you information about which fans your events have reached and how they responded. If you are using the Eventbrite Facebook integration, you can also see how many people clicked on “Buy tickets” on Facebook.

For more music marketing tips and examples, download the 2018 Music Marketing Guide: The Five Essential Elements.

Bill Leigh is a writer at Eventbrite, where he focuses on helping create successful live music events. He is also the former Editor-in-Chief of Bass Player magazine. When he’s not working, he splits his time between “dad mode” and “rocker mode.”

 

Source: http://www.hypebot.com/hypebot/2018/06/using-facebook-to-promote-live-music-events-a-how-to-guide.html

The innovative meeting for DIY artists

Because every artist now needs to understand their environment and participate actively in its development, we invite DIY musicians and professional members of the music business (booking agents, promoters, programmers and managers) to join the Show-me community.

Our aim is to work together in the creation of an inclusive and active model, where each artist has the chance to self-emancipate thanks not only to collective human efforts, but also to the democratization of the latest digital technology.

Get ready!

The 2018 edition of Show-me:

A competition for solo and duo DIY artists

The competition is open from 1st April to 25th May 2018. 12 artists will be selected by a jury of European and African programmers. The 12 nominees will perform on 20th & 21st October at the legendary Zurich Moods club. Each will benefit from very solid advantages: the guarantee of at least one concert in a reputed festival or club, the filming and broadcasting of their showcase in HD and taking part in a writing workshop.

For participating conditions and applying to the competition, go here! 

A live and online event

On October 20th and 21st 2018, come and discover the 12 Show-Me nominees on the Moods stage and listen to the various first-hand accounts and debates of the various members of the music scene (start-ups, cooperatives, digital distributors, booking platforms). All the action will be filmed and broadcast via live streaming on the Moods and Show-me internet platforms.

A writing academy

During the following two days (22nd and 23rd October), the 12 Show-Me nominated artists are invited to a writing workshop in a studio in the Zurich region. They will be coached by a professional director and the tracks produced will be broadcast on the different Show-Me and artists’ web platforms.

– James Brown’s Lesson On Creating Beauty From Accidents –

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Here David Deal  highlights how clever performers are able to turn what initially seems like slip-ups or mistakes on stage into carefully tailored ‘moments’ that only enhance their presence in front of an audience.

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Guest post by David Deal of the Superhype Blog

Artists create beauty from accidents.

One morning in Chicago’s Union Station, I found myself with a few spare moments before the work day began. I felt like watching some James Brown for inspiration and searched YouTube until I came across a 1974 performance of “The Payback” in Zaire. The performance did not disappoint. After a rousing welcome from an enthusiastic emcee (“This man will make your liver quiver!”), the Godfather of Soul entered the stage, slowly and deliberately like a lion in command of his kingdom. James Brown removed his overcoat to reveal a muscular body threatening to pop out of a powder blue and black jumpsuit. He then became a whirling force of nature. He did the splits – twice, in rapid succession. He twirled. He thrust his hips. He caressed the microphone, alternatively grunting, screaming and singing “The Payback.”

About 2 minutes and 20 seconds into the performance, he did something that happened so fast that I almost missed the moment: as he sang “I don’t know karate, but I know Ka-Razor,” he dropped his torso down to do yet another fluid leg split, and the tall microphone stand in front of him toppled over, landing on his right shoulder. As his legs came back together to conclude the splits and he raised his body upward from the floor, he slightly tilted his shoulder to allow the stand to roll off his body and gracefully positioned his right hand to catch the metal pole. Then he tossed the pole into his left hand and back to his right in a playful motion before positioning the microphone in front of his face to continue singing the song.

More: http://www.hypebot.com/hypebot/2018/04/why-artists-dont-believe-in-accidents.html

– 8 Reasons Why Artist To Fan Social Apps Work –

The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer.

1. Fans want to support their artist financially but don’t know how.

There’s just not enough ways for a fan to support their artist.
Giving fans an easy and convenient way to subscribe to your fan club lets them show their appreciation. Not every fan can get to a show, and it’s not always cool to wear a t-shirt with the name of your band on it, but when a fan wants to play your music, they are stuck with either CD, Vinyl or playing it from streaming services. Even with a physical copy they still end up streaming it – It’s convenient.

2. Social worlds shouldn’t collide.

Social media networks have become a place to share your thoughts but who wants to share the same photos and comments with family, friends and also business acquaintances. We all have separate parts of our life that we want to confine to specific groups of friends. That’s not what happens of all major social networks.

3. If every thought, photo or video is everywhere, it has less worth

Fans want to feel special. They want to feel like they know something not everyone else knows. When artist’s post to mainstream social networks where’s the exclusivity gone? How can fans feel like they know something others don’t? Don’t give everything to everyone. Don’t you agree that that’s what fans really want?

4. Stream music you wouldn’t put on Spotify

You’ve probably got lots of live recording and demos that don’t belong on streaming services. To fans these moments are precious. The alternative to putting them out in a fan club app is sticking them on YouTube or SoundCloud but what’s the point? Keep them for the fans that really appreciate it, and they’ll feel special.

More: http://www.musicthinktank.com/blog/8-reasons-why-artist-to-fan-social-apps-work.html

– Getting Your Songs On More Spotify Playlists –

With streaming becoming the dominant form of music consumption, landing one of tracks on an official Spotify playlist has become the white whale of many artists. Here we look at some steps to follow in order to increase your chance of landing a coveted playlist slot.

 

Gaining placement on one of Spotify’s official playlists has become a bit of a Holy Grail to the emerging artist. With streaming taking the front seat to most other mediums, the goal is clear: get on one of Spotify’s hundreds of popular playlists, then get discovered by new fans and industry professionals, then begin to see your career grow, and eventually start cashing those royalty checks.

But the reality of how to make it happen can be a bit daunting. Where do you start? How do you approach playlist curators? How does one make this happen?

Here are some initial steps to take in order to get yourself set up for more success in the Spotify playlisting game.

Get Verified

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You no longer need 250 fans to get “Spotify verified” — meaning no matter what your standing is, you can get started right now. Once you’re verified, you begin to open new doors and opportunities to connect with your fans. Not to mention, you’ll just be taken more seriously. Get verified here.

Consider hiring a Spotify placer

Just like there are publicists to get you on blogs, podcasts, TV, and radio (and yes, sometimes Spotify), there are specialized individuals who have built and nurtured their relationships directly with Spotify to become the go-between of your music and their playlists. If you’re feeling overwhelmed by the prospect of getting on a playlist, and you have the budget to hire someone, this just might be your easiest (and most beneficial) route.

The small stuff adds up

Just like with traditional pressthe more you can prove the demand of your music and the presence of your audience, the more likely you are to garner someone’s attention. This means never taking your eye off the prize, and seeing the benefit in being everywhere, and doing it well (or at least, hiring others to help you do it well). So things like successful touring, a press placement here and there, or rotation on smaller Spotify playlists (maybe those run by a small blog or industry tastemaker) all add up and prove your demand.

Never underestimate the small stuff — most of the time, it’s what ends up leading to the bigger opportunities.

Think outside the box

When you’re brainstorming playlist curators to approach, don’t pigeonhole yourself. Sure, there’s a lot of blogs and tastemakers you can approach, but there’s also a lot of people outside the music industry that are running playlists, and if you can jump on theirs, it’s just as valuable. For instance, authors, political figures, brands, fans, and even other bands are all within the scope of who you’ll want to reach out to.

Put the ball back in your court

Instead of waiting around for Spotify to place you by magic, take matters into your own hands! Start creating your own weekly or monthly playlists on Spotify, and then sharing them everywhere and tagging the featured artists — you’ll get a ton of shares this way, and it’ll instantly begin drawing attention to your Spotify account. Keep it up consistently, and you’ll see those numbers start to grow.

Another way to take control is to begin to make Spotify streams a priority. Start by making sure your artist page is up to date and intact, and start directing people there more regularly than other sites on which you may have your music. Once again, reach out to smaller playlist curators to see if you might be able to get rotation on their playlist. In your pitch, keep it brief, but let them know why you think theiraudience will love your song, and why it’s the perfect fit for their playlist. Remember, make it about what they’ll gain from placing you, not vice versa.

Next, ask your fans to follow you on Spotify. They’re already following you everywhere else, so why not there, too? The increase in followers will help lend legitimacy to your profile and demand.

Share, share, share

When you do get a Spotify placement, no matter how big or small, be sure to share the news! Spread that playlist and tag the curator if you can, as well as the other artists you like on the playlist. Don’t be shy about sharing it multiple times, either. The more you share, the more people listen.

Angela Mastrogiacomo is a pop-punk enthusiast and the founder and CEO of Muddy Paw PR and Infectious Magazine. She’s also an industry and PR coach that specializes in helping artists and entrepreneurs overcome their doubts and make their mark on the world. You can find hanging out with her dog, eating sweets, and curled up with a good book.

Guest post by Angela Mastrogiacomo, founder and CEO of Muddy Paw PR and Infectious Magazine

Source: http://www.hypebot.com/hypebot/2018/04/getting-your-songs-on-more-spotify-playlists-musicians-guide.html

– Artists Without Label Revenue Up 27%, Industry +$1.4B –

2017 global recorded music revenue hit $17.4 billion, up from $16 billion in 2016. Streaming drove the increase, but the fastest growing sector was artists without labels, which saw a 27.2%

2017 was a stellar year for the recorded music business. Global recorded music revenues reached $17.4 billion in 2017 in trade values, up from $16 billion in 2016, an annual growth rate of 8.5%. That $1.4 billion of growth puts the global total just below 2008 levels ($17.7 billion) meaning that the decline wrought through much of the last 10 years has been expunged. The recorded music business is locked firmly in growth mode, following nearly $1 billion growth in 2016.

“locked firmly in growth mode”

Streaming has, unsurprisingly, been the driver of growth, growing revenues by 39% year-on-year, adding $2.1 billion to reach $7.4 billion, representing 43% of all revenues. The growth was comfortably larger than the $783 million / -10% that legacy formats (ie downloads and physical) collectively declined by.

Universal Music retained its market leadership position in 2017 with revenues of $5,162 million, representing 29.7% of all revenues, followed by Sony Music ($3,635 million / 22.1%) while Warner Music enjoyed the biggest revenue growth rate and market share shift, reaching $3,127 million / 18%. Meanwhile independents delivered $4,798 million representing 27.6%. However, much additional independent sector growth was absorbed by revenue that flowed through digital distribution companies owned by major record labels that were thus reported in major label accounts.

By Mark Mulligan of MIDiA and the Music Industry Blog.

http://www.hypebot.com/hypebot/2018/04/artists-without-label-revenue-up-27-industry-14b-mark-mulligan.html

How to Design a Powerful Landing Page

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